Wellness & Beauty
M&A, financings and valuations for clean beauty, personalized nutrition and supplements, mental and emotional wellness, sexual wellness products, and aging and longevity consumer brands.
Wellness and beauty brands grow on trust, and buyers pay for brands that have earned it. Tully & Holland advises founders of beauty, personal care, supplement and wellness companies on sales, financings and valuations, drawing on three decades of consumer transactions and a published industry insights that follow the category closely.
The acquirers in this sector range from global beauty and consumer health strategics to specialist private equity groups, and they look for clean ingredient decks, loyal and growing customer bases, channel diversification and the margin to support marketing at scale. We prepare owners to meet that standard and run a competitive process to find the right partner.
We advise on sales and divestitures, acquisitions, financings and valuations. Every engagement is led by the senior bankers you meet first.
Wellness & Beauty transactions
Wellness & Beauty transaction trends
Closed Wellness & Beauty transactions by year, by quarter and by deal size, drawn from Capital IQ and PitchBook and updated quarterly. Every sector’s dashboard is on the Industries page.
Wellness & Beauty transaction trends
Wellness & Beauty insights
Beauty Industry Update Fall 2023
The industry erased its pandemic losses within two years and kept growing straight through the inflation shock. Our Fall...
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Vitamins & Supplements Update Fall 2022
Nearly 1,800 U.S. supplement manufacturers compete in a market where the top four players hold less than 15% of revenue....
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Convergence of Wellness and Consumer Products
In the 18 months after the pandemic began, consumer transactions with a wellness component totaled more than $77 billion...
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Women's Health Industry Update October 2026
A category that lived in three different aisles is becoming a destination, and strategic acquirers have moved with it. D...
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Kombucha Industry Update Winter 2024
A fermented tea that started on health-food shelves reached $2.8 billion in U.S. revenue in 2024, growing 19.7% a year s...
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Healthy Food & Beverage Update April 2019
In every deal-size bracket we measured, healthy food and beverage companies sold at higher EV/EBITDA multiples than thei...
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What distinguishes a wellness brand that sells well?
Repeat customers, defensible formulations and a clear place in the category. Buyers are wary of brands built on one viral product or one retailer, and they pay more for a portfolio with proven loyalty and room to extend.
Do supplement companies need clinical evidence to sell?
Not always, but substantiated claims and a clean regulatory history raise value and shorten diligence. We help owners organise the evidence behind their products before a buyer asks for it.
Who buys beauty and wellness companies?
Global beauty groups, consumer health companies, private equity groups focused on consumer brands, and strategic buyers from adjacent categories. We track who is active and what they have paid.