Astral Foods, Inc. has sold its Chesapeake Bay brands and World Class Fulfillment businesses to Baltimore Crab Cake Company, LLC

Tully & Holland represented Astral Foods, Inc., a subsidiary of Astral Brands, in the sale of the Chesapeake Bay Brand, Chesapeake Bay Gourmet, and its World Class Fulfillment businesses to Baltimore Crab Cake Company, LLC. The transaction was announced in November 2009. Astral Brands is a private equity owned multi-channel marketer of a portfolio of luxury brands based in Atlanta, Georgia.

The Baltimore Crab Cake Company was attracted to these category leading brands and related fulfillment capabilities because of their widespread brand recognition and consumer loyalty after 13 years of viewership on leading electronic retail channels, including most notably QVC's 88 million viewers. Chesapeake Bay Gourmet's award winning frozen seafood products had recently been recognized by Oprah Winfrey's “O” List.

These brands and their related assets were owned by Astral Brands's food subsidiary, which Tully & Holland had originally sold to its private equity sponsor in 2003. The deal illustrates the firm's ability to complete transactions under difficult economic circumstances, its deep knowledge of the consumer sectors it serves, and the repeat business that follows from both.

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