eToys.com has been acquired by DEMDACO
| Client | eToys.com |
|---|---|
| Transaction | has been acquired by |
| Counterparty | DEMDACO |
| Sector | Direct-to-Consumer |
| Year | 2007 |
| Role of Tully & Holland | SELL-SIDE TRANSACTION |
About the client
eToys Direct, Inc. was a Denver-based online and catalog retailer that operated eToys.com, selling toys, custom dolls, video games and baby products. It was formed in 2004 through a management buyout backed by affiliates of the D. E. Shaw group, which acquired certain assets of KB Toys, and it owned the Silvestri giftware and home decor brand.
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