Tully & Holland advises J.P. Veggies, Inc. in its sale to Keystone Natural Holdings, a portfolio company of Keystone Capital LLC

BOSTON, Mass., November 20, 2017 - Tully & Holland, Inc. is pleased to announce that our client, VeggieLand, Inc., was acquired on October 31, 2017 by Keystone Natural Holdings ("KNH"), a portfolio company of Chicago-based Keystone Capital, LLC. VeggieLand, based in Parsippany New Jersey, joins Nature Soy (a KNHS portfolio of leading manufacturers of healthy plant-based protein products. The Company was an independently owned, broadly known brand name in the meatless industry with brands such as Franklin Farms and Jens and Marie under its portfolio. VeggieLand does a broad mix of private label, food service and retail business. With its superior products, clean labels, healthy on-trend product line, diversified customer base and distribution channels, solid financial performance and additional growth potential, VeggieLand was an attractive candidate to several of the strategic and financial buyers we spoke with. VeggieLand has been a family business since its founding and the owners saw an attractive opportunity to exit as the demand for meatless protein products increases and the market consolidates.
 
Keystone plans to integrate VeggieLand into its recently acquired Nature's Soy platform which is a major U.S. supplier of soy and vegetarian products to specialty and Asian grocery stores. VeggieLand offers Keystone a business with a complimentary customer base, strong customer demand for its current products and growth potential with the recent investment in a larger production facility. Nature's Soy provides a platform for the Company to offer its current and prospective clients a broader range of healthy products backed by ownership willing to invest in growth.

Through this transaction and our dialogue with various parties, Tully & Holland has gained tremendous insight into the industry and demand dynamics for both prospective buyers and sellers. Tully & Holland ("T&H") is a boutique investment bank that specializes specifically in the consumer products space. Founded 25 years ago, Tully & Holland has completed dozens of transactions for mid-size food companies across various sub-sectors. T&H is led by a senior management team with significant industry and investment banking experience. Please do not hesitate to contact us should you wish to discuss further.
 
About Tully & Holland, Inc.
Tully & Holland www.tullyandholland.com is a leading Boston, MA-based investment bank established in 1992. The firm provides corporate finance and mergers & acquisitions advisory services to middle market consumer product companies. Tully & Holland has particular expertise representing food & beverage companies, multi-channel marketers, retailers, and consumer product manufacturers and distributors. For further information on this deal or the firm, please contact Tim Tully, President ttully@tullyandholland.com or Jon Pratt, Managing Director jpratt@tullyandholland.com.

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