Tully & Holland Announces Sale of Terry Precision Bicycles for Women, Inc.
Tully & Holland, Incorporated is pleased to announce another successful conclusion to a sell-side M&A advisory engagement. The firm initiated this transaction and represented Terry Precision Bicycles for Women, Inc. of Macedon, New York in the sale of the company to a newly formed management group led by the former CEO of Vermont Teddy Bear Company.
Terry is a leading designer and distributor of women's cycling apparel, bicycles and accessories. Its sales are primarily direct to consumers through catalogs and the internet, but its products are also sold to bicycle dealers located throughout the United States.
The Company (www.terrybicycles.com
) was founded in 1985 by Georgena Terry and was later joined by partner, Paula Dyba. Ms. Terry is an iconic name in the bicycling industry and has been named one of four women's cycling pioneers by Bicycling Magazine. She is an avid cyclist riding 6,000 miles per year.
Terry was the first to establish a bicycle market that specifically addresses the needs of women through her sophisticated designs of bicycles and cycling apparel. Terry's innovative and patented bicycle saddles offer comfort to both men and women while riding. In addition, Terry publishes the leading catalog and website devoted to women's cycling products. Terry's company and products have a well-deserved cult-like following by women cyclists throughout the country.
Tully & Holland Incorporated is an investment bank established in 1992 devoted to providing middle market consumer product companies and industrial product manufacturers with high quality customized corporate finance and merger & acquisition advisory services. The firm has particular expertise representing multi-channel marketers, retailers, consumer product manufacturers and distributors and food & beverage companies.
Recent transactions in which Tully & Holland has participated include such companies as Hormel Foods Corporation, Sundance Catalog, Cains Foods L.P., Vermont Teddy Bear Company, and 1-800- Flowers.com, Inc. Interested parties may visit the website at www.tullyandholland.com for further detailed information on the firm and its recent activities or contact Timothy W. Tully, President.