Boston MA, February 6, 2018 - Tully & Holland is pleased to announce that its client, Imaginova Corporation, sold its subsidiary, Optronic Technologies, Inc., dba Orion Telescopes and Binoculars, to Optronic Holding Corp., a corporation newly formed by Orion’s management team. Orion, based in Watsonville, California, is a leading brand and the largest ecommerce company in the telescope market. Founded over 40 years ago, the Company sells its quality telescopes and binoculars, on-line, in its flagship store, through Amazon, and to independent dealers in North America and Europe. The Company owns the iconic URL’s www.telescopes.com, www.telescope.com, www.binoculars.com, www.spottingscopes.com. Management has plans to continue the international, product line and ecommerce growth it pursued when owned by Imaginova.
Through this transaction and our dialogue with various parties, Tully & Holland has gained deep insight into the hobbyist industry and demand dynamics for both prospective buyers and sellers. Tully & Holland (T&H) is a boutique investment bank that specializes specifically in the consumer products space. Founded 25 years ago, Tully & Holland has completed many transactions for mid-size ecommerce companies across various sub-sectors. T&H is led by a senior management team with significant industry and investment banking experience. Please do not hesitate to contact us should you wish to discuss current industry dynamics.