Tully & Holland, Inc. Announces 30 Year Beverage Industry Expert Joins the Firm

October 17, 2006 - Wellesley, MA-based investment bank Tully & Holland, Inc. is pleased to announce the addition of Alfred W. Rossow, Jr. as Managing Director. Al will be responsible for establishing a beverage industry specialty to complement the consumer products focus of Tully & Holland. Al has spent more than three decades in the beverage industry working and consulting for such companies as Pepsi-Cola, Coca-Cola USA, A&W Beverages, Perrier, Boston Beer and Kendall-Jackson. 

Tim Tully, President of Tully & Holland is pleased to have Al join its management team. "Al's extensive experience in the beverage industry will clearly benefit our clients in this sector. As a previous Director/CFO/COO of The Boston Beer Company, responsible for taking the company public on the NYSE, CFO and key member of the M&A team of Kendall-Jackson Wine Estates, and current Director of Jones Soda (JSDA-NASDQ), Al brings a unique and impressive understanding of the financial and operational challenges that beverage companies face in today's competitive environment." Al joins Tully & Holland's team of Managing Directors who collectively possess over 140 years of financial and general management experience in the consumer products sector, one of the deepest in the middle market investment banking industry. 

Tully & Holland is an investment bank established in 1992 devoted to providing middle market corporate finance and merger and acquisition advisory services to consumer product companies. Recent transactions in which Tully & Holland has participated include such companies as Hormel Foods Corporation, Sundance Catalog, Cains Foods L.P., Vermont Teddy Bear Company, 1-800-Flowers.com, Inc. and Cole Water Company, LLC.