Shopping Centers Today quotes Chris Kampe, Tully & Holland's Retail Group Managing Director, regarding Dots, LLC, a Rapidly Growing Retailer.
December 12, 2012 - Dots, a seller of inexpensive private-label women's clothing, shows no fear of a weak economy. In fact, given the number of stores it plans to open, the chain appears to like tough times.
Glenwillow, Ohio-based Dots operates about 400 stores across 28 states and says it wants to push that to 1,000 over the next five years. Not many retailers have such audacity in this recession. But Dots does because it can rely on private equity and undervalued real estate, and sources point to lots of geographic room for expansion.
The company likes to open its 5,000 square foot stores inside power, regional and community centers, according to its website, preferring those that are populated with national tenants and have discount stores and supermarket anchors.
In August Dots brought in Lisa Rhodes, who formerly oversaw U.S. apparel merchandising at Wal-Mart, as CEO. She is set to oversee the chain's expansion while keeping an eye on fashion trends. Dots does not push leading edge couture, but instead capitalizes on existing trends in what it calls its "casual, career and club clothing for women between 25 and 35.
"The chain's low prices make its clothes nearly disposable" says Chris Kampe, Managing Director of Tully & Holland, Inc. Of course, there are other budget-oriented fashion merchants out there. T.J.Maxx is a formidable rival, though Dots would not shy away from any shopping center that has one in the lineup. Dots is competitive in fashion as well as price.