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Tully & Holland
60 William Street, Suite 100
Wellesley, MA 02481
781.239.2900
info@tullyandholland.com
60 William Street, Suite 100
Wellesley, MA 02481
781.239.2900
info@tullyandholland.com
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Tully & Holland Publications
Catalog Age: Improved Momentum in the Third Quarter
Based on third-quarter results from the publicly traded companies tracked, consumer catalogers had reason to be optimistic about holiday sales. Eighty-one percent of the marketers tracked for Catalog Age by investment bank Tully & Holland reported improved third-quarter sales.
Only 56%, however, had improved their bottom line. And 50% ended the quarter in the red.
"Profitability probably suffered somewhat due to increased prospecting to build sales and customer files," says Jim Adams, managing director at Wellesley, MA-based Tully & Holland. Not that Adams was overly concerned: "I expect continued improvement in both sales and profitability in the next quarter as the overall economy improves."
Last year 73% of the consumer catalogers tracked had improved their third-quarter bottom lines, and 53% had posted gains in net sales. But in comparing this year's results to last year's, bear in mind that Catalog Age has added 1-800 Flowers.com, Gaiam, RedEnvelope, The Sportsman's Guide, and Vermont Teddy Bear Co. to the list of companies tracked. And to reflect the prevalence of multichannel marketing, we no longer differentiate catalogers from cataloger/retailers.
© Catalog Age February 1, 2004. Reprinted with permission. All Rights reserved.
Only 56%, however, had improved their bottom line. And 50% ended the quarter in the red.
"Profitability probably suffered somewhat due to increased prospecting to build sales and customer files," says Jim Adams, managing director at Wellesley, MA-based Tully & Holland. Not that Adams was overly concerned: "I expect continued improvement in both sales and profitability in the next quarter as the overall economy improves."
Last year 73% of the consumer catalogers tracked had improved their third-quarter bottom lines, and 53% had posted gains in net sales. But in comparing this year's results to last year's, bear in mind that Catalog Age has added 1-800 Flowers.com, Gaiam, RedEnvelope, The Sportsman's Guide, and Vermont Teddy Bear Co. to the list of companies tracked. And to reflect the prevalence of multichannel marketing, we no longer differentiate catalogers from cataloger/retailers.
© Catalog Age February 1, 2004. Reprinted with permission. All Rights reserved.
