Wellesley, MA-based Tully & Holland, Inc. is pleased to announce another successful sell-side M&A assignment in the food & beverage industry sector. Tully & Holland acted as the exclusive financial advisor to the Westminster Cracker Company, Inc. and its majority shareholder, Cains Foods, L.P., in the sale of Westminster Cracker Company to a leading private equity firm, LaSalle Capital Group, L.P.

Westminster Cracker Company, Inc., established in 1828, manufactures the well- recognized “Made in Vermont” branded oyster crackers found in leading chain restaurants nationwide, including Legal Sea Foods, Capital Grille, Uno Chicago Grill, Oceanaire Seafood Room, and Hilton Hotels. LaSalle Capital, L.P., a Chicago-based middle market private equity firm with holdings in consumer products, was attracted to Westminster’s widespread brand recognition, proprietary manufacturing process, superior product quality and exceptional management team.

Denis Keaveny, President, Westminster Cracker Company, highlights the transaction, “While Westminster received competitive offers from several top food companies and private equity firms, the deal structure proposed by LaSalle Capital enables Westminster shareholders to maximize net proceeds, maintain employment for all managers and employees and insure a continued presence in the State of Vermont. These were all important considerations in the sale process.”

Tully & Holland, an investment bank established in 1992, provides corporate finance and merger & acquisition advisory services to middle market consumer product companies. The firm has particular expertise representing multi-channel marketers, retailers, food & beverage companies, and consumer product manufacturers and distributors. For further information on the Westminster transaction or the firm and its recent activities contact Tim Tully at 781-239-2900 (x14) or ttully@tullyandholland.com or Chris Kampe at 781-239-2900 (x19) or ckampe@tullyandholland.com.